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Building a foundation for your future 4 customer characteristics and purchasing hot buttons provide the information needed to decide whether the firm can and should attempt to gain or maintain a sustainable competitive advantage for marketing to a particular market segment lehmann and winer 1994. Subjects marketing management marketing business planning. Welcome to the web site for strategic market management, 10th edition by david a. Strategic market management, 10th edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is. Strategic market management 9th edition 9780470317242.
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